Fieldglass Brand Activation
Defining the Fieldglass Brand
"Fieldglass" is a new SAP division product that allows for the hiring, and more importantly, oversight of specialized workers. These specialists range from Aerospace Engineers. Architects, Web Designers, etc...
Creating Fieldglass's branding guideline was a rewarding project because not only did it serve as a visual guideline, but by end, it also encompassed the mission and manifesto of what Fieldglass represents.
Selected Spreads:
Messaging and Philosophy Spread
Table of Contents & Letter from leadership
Color & Typography Introduction Spread
Digital Activation
External + Internal facing Digital Assets
In addition to the branding guideline, a wide variety of digital assets were produced. Ranging from standard web designs that informed the public, to conceptual prototypes that captivated leadership, the need for a digital presence was in demand for SAP Fieldglass.
The maintenence and organization of licensed stock imagery during this project was imperative. Outside of producting designs for new websites, revising aspects of live URLs and prodduciton of social media assets was required. Without a systematic image inventory, this would have been very difficult.
Templated Marketing Collateral
Reimagining the Way Work Gets Done
Producing print/marketing collateral for an organization is relatively straight-forward. Making these same documents fully editable and on-brand, so that any potential employee can easily access, be on brand and edit empowers an organization as a whole.
