A Wine Cellar In Utah?
Old Town Cellars is a special project for me because Park City is my hometown. Also, if you haven't been to Utah, I'll tell you there is not an abundance of wine cellars...
Having the opportunity to provide a visual identity + design system for the first wine cellar, in the town I came from is something I look back on fondly. And today, watching Old Town Cellars grow in to a national brand makes me smile!
Old Town Cellars Comes to Life
Applying the visual identity to bottles
After the main logo was established, there was an opportunity to design labels
The silhouette of the chair lift on the logo / label pays homage to a very recognizable feature in Park City, the "Town Lift".
White Varietal
Red Varietal
Print Collateral
Editable invoice and lettergead templates were created using the branding system and treatment established during initial logo phase.
Templated Invoice + Letterhead
Business Cards
