Downtown Seattle Association

The Downtown Seattle Association is an economic cooperative that fosters urban growth in downtown Seattle. Each year DSA has a conference hosting 1000+ people that play a large role in planning and observing the urbanization of Seattle.

Working closely with urban planners, copywriters and photographers, our team was able to turn what started as a very long set of word documents and excel sheets, into a digestible and concise magazine that would was distributed at DSA's "State of Change" conference in 2017.

Making an excel sheet enticing

Initially, the this report was largely in .doc and excel formats. Taking the time to understand the reports allowed for intuitive and visually pleasing information design to be featured throughout the report.